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The Complete Guide to Content Upgrades
INTRODUCTION: Start Here
Course Overview
What Exactly Are Content Upgrades
Understanding the Power of Content Upgrades
What to Expect From This Course
What Makes This Course Different
[Quiz] Apply What You Learned
Quick Win: Set Yourself Up for Success
RESOURCES
Terms and Key Concepts Used
Content Upgrade Ideas
Tools
MODULE #1: Understanding Lead Generation
Online Conversion Path
What You Do With Your Leads Matter
Homework and Discussion
MODULE #2: Prioritizing Your Content
Understanding the Why
Using Google Analytics (Universal Analytics)
Using Google Analytics 4 (GA4)
Using WordPress Jetpack
[Quiz] Apply What You Learned
Homework and Discussion
MODULE #3: Choosing Your Content Upgrade
Rookie Mistakes
5 Stages of Awareness
Homework and Discussion
MODULE #4: Creating Your Content Upgrade
Important Reminders
Create a Content Upgrade Using Attract
Homework and Discussion
MODULE #5: Putting It All Together
How to Implement Content Upgrades on Your Website Using ConvertKit
Homework and Discussion
OVER TO YOU
Decide What to Do with the Leads
Tools
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