Lead Generation Playbook

Tired of generic, regurgitated lead generation strategies that don't work? 

After a long job search, I received a job offer for my first marketing role back in 2011. It was a small company who have been around for quite some time but was finally ready to grow and scale.

I was their first marketing hire.

I was excited but scared at the same time. I "knew" what I was doing because I have "experience."

But I have never been directly responsible for outcomes.

The work I do will directly impact the brand, and more importantly, the sales of the company.

The only proven way to grow your business is by increasing your revenues. That can only happen in two ways. More customers or higher prices. But before you can get customers, you need leads.

This lead generation playbook tackles this problem the majority of businesses have straight on by providing you proven, step-by-step guides on how to generate leads for your brand. Whether you're looking for free or low-cost strategies or implementing automation and incorporating a robust process for your entire team, this playbook is for you.

The Lead Generation Playbook is a monthly subscription where you will have unlimited access to various lead generation strategies. Every month, I'll be releasing one new strategy that is up-to-date and has everything you need—from introducing the idea to questions you need to ask to the exact step-by-step process of implementing it in your business.

But as you already know...

The biggest problem is there's simply too much noise out there. With too many articles and videos all claiming to tell you how to generate leads, where do you even start? 

Or more importantly, where do you spend your limited time? 

Which ones actually work?

Shouldn't the top results on Google be good?

Unfortunately, no.

Google this topic and you'll soon realize the problem—99% of them are useless.

You'll find posts like 41 ways to generate leads or how to generate leads for your business.

When you actually read it, you'll see them all repeat the same thing.

Use social media.

Use SEO.

Use YouTube.

Guest in a podcast.

Conduct a webinar.

Use email marketing.

They describe it in a few paragraphs then move on to the next item in their list.

You may have learned a few tactics, but how do you actually implement them?

Has this ever happened to you?

Earlier this morning, I attended a webinar on lead generation.

It was a complete waste of time.

Why? Because it's the same thing over and over.

The tips they covered?

Add a link to your Twitter profile, Facebook pages and groups, and your Instagram bio.

To what? In the webinar they shared a newsletter subscription.

Really?

Ask yourself this question: when was the last time you were actually excited to type in your email address to join a newsletter?

Some of their other tips were:

• Do guest posting.
• Guest in a podcast.
• Conduct a webinar.
• Be a guest in a webinar.

Those are all activities you can do.

But how do those activities translate to leads for your business?

That's why I created this playbook. 

To help you learn exactly what to do and when to do it. We'll talk about different frameworks and strategies that will help you understand the why behind everything that goes into lead generation. We'll talk about persuasion, copyrighting, email marketing, list building, forms, calls-to-action, landing pages, and a whole lot more.

And I won't just give you a bunch of ideas you can do. But actual steps you need to take. I'll provide you with a solid foundation (aka the why behind it) so that if you find yourself in a situation that's not black and white, you will know what to do.

And of course, there's the added benefit of a community that goes along with it.

If you're tired of wasting your time reading a bunch of articles or attending webinars that promise you the world only to disappoint you after you've wasted an hour of your life, then this Lead Generation Playbook is for you.